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Det fremgår af dokumentet, at formålet med listen er dette:
“The Watch List reflects the results of stakeholder consultations. It presents examples of reported marketplaces or service providers whose operators or owners are allegedly resident outside the EU and which reportedly engage in, facilitate or benefit from counterfeiting and piracy. The aim is to encourage the operators and owners as well as the responsible local enforcement authorities and governments to take the necessary actions and measures to reduce the availability of IPR infringing goods or services on these markets. The Watch List also intends to raise consumer awareness concerning the environmental, product safety and other risks of purchasing from potentially problematic marketplaces. The Watch List focuses on online marketplaces as piracy and the distribution of counterfeits increasingly take place through the internet.”